Cookie Policy

Last Updated: July 2026

This Cookie Policy explains how we use cookies and similar tracking technologies when you visit our website. In keeping with our commitment to transparency and objective data, this policy outlines what these technologies are, why we use them, and your rights to control our use of them.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites function efficiently, improve user experience, and provide analytical data to website owners.

2. How We Use Cookies

We use cookies to optimise our digital marketing systems, track the performance of our multi-channel paid campaigns, and ensure our regional audit tools function seamlessly.

Specifically, we use cookies to:

 

  • Ensure the core security, performance, and stability of our website.
  • Analyse how visitors interact with our content so we can refine our pipeline architecture.
  • Measure the commercial effectiveness of our regional marketing campaigns across the Wirral, Liverpool, Chester, Cheshire, and North Wales.

3. The Types of Cookies We Use

We categorise our cookies into three functional tiers:

 

Cookie Type
Purpose
Necessity
Essential / Strictly Necessary
Required for the website to load safely, handle secure form submissions (like your audit requests), and maintain basic functionality.
Mandatory
(Cannot be turned off)
Analytics / Performance
Help us gather verifiable data on how visitors find us and move through the site. This allows us to measure traffic and optimise performance.
Optional
(Requires your consent)
Marketing / Tracking
Used to monitor the conversion rates of our paid media campaigns and deliver relevant insights to regional enterprises.
Optional
(Requires your consent)

4. Third-Party Cookies

In some cases, we use cookies provided by trusted third parties. For example:

 

  • Google Analytics: To help us understand how traffic navigates our site, allowing us to engineer a smoother end-user experience.
  • Paid Media Conversion Pixels: To accurately track when a click turns into an active inquiry, contract request, or audit application.

5. Controlling Your Cookie Choices

You have the absolute right to decide whether to accept or reject optional cookies.

 

  • Our Cookie Consent Banner: When you first visit our site, you can choose to accept all cookies or customize your settings to reject marketing and analytics tracking.
  • Your Browser Settings: You can configure your internet browser to refuse cookies or alert you when cookies are being sent. Note that disabling essential cookies may impact your ability to use certain features, such as our online audit forms.

6. Updates to This Policy

We may periodically update this Cookie Policy to reflect changes in the tracking technologies we deploy or for broader legal and operational reasons. Any updates will be posted directly to this page with an updated revision date.

7. Contact Us

If you have any objective questions regarding our cookie practices or your data privacy, please contact us through our Pipeline Consultation page.